Tag - direct marketing

Coronamarketing, or bonuses for the vaccinated
Coronamarketing, or bonuses for the vaccinated

A vaccine lottery is underway to encourage vaccination. Brands are also showing a lot of creativity by organizing numerous campaigns promoting vaccinations.

Does classic print advertising still pay off?
Does classic print advertising still pay off?

Is classic print advertising really a thing of the past? Or is it still worth allocating some resources to it?