Coronamarketing, or bonuses for the vaccinated

Coronamarketing, or bonuses for the vaccinated
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There is an ongoing media campaign to encourage people to get vaccinated to stop the spread of the covid-19 virus. In addition to a number of nationwide campaigns such as the vaccine raffle, brands are announcing more and more exciting bonuses for those vaccinated

Qantas Airlines

Australian airline Qantas is encouraging vaccination through a special campaign. Upon presentation of the vaccination certificate, passengers can enter a raffle to win discounts on flights, vouchers to use for free flights throughout the year, and airline tickets. Interestingly, one voucher can benefit up to a family of 4. Additionally, thanks to the cooperation with the Accor hotel line – the costs of accommodation during the holiday will be covered.

New Witkacy Theatre in Slupsk

The director of the theater has announced that a special pool of tickets for performances in Nowy Teatr will be available for vaccinated persons. The tickets can be purchased at the box office upon presenting a document confirming the vaccination.

Termy Maltańskie (Malta Baths)

Termy Maltańskie in Poznań have also come out in support of the vaccinated citizens. In addition to the fact that people who have had two doses of the vaccine do not count towards the general limit of people staying at the swimming pools and aquaparks, there is also a special additional queue for people with vaccinated status.

There have also been some negative reactions to the bonus offers prepared for vaccinated persons, for example the cinema chain Helios. The chain introduced two types of tickets – for vaccinated and non-vaccinated people. The ticket prices did not differ. The chain quickly withdrew from this action.

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