TRADITIONAL MEDIA - Page 2

‘Hungry is not you’. On the 10-year phenomenon of the Snickers campaign

27 May 2021

Snickers buckles a decade of “Hungry Isn’t You” ads with a sporty twist. Check what you know about them!

New Year’s Eve with a pandemic in the background – is it even possible?

31 December 2020

Read what the major TV stations have planned for you tonight

Does classic print advertising still pay off?

27 October 2020

Is classic print advertising really a thing of the past? Or is it still worth allocating some resources to it?

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Will cookies stay with us for longer? Google announces new date

25 October 2022

Cookies will still stay with us! When will Chrome get rid of tracking user activity?

TikTok – how did the app conquer the world of social media?

2 December 2022

Wondering where the popularity of TikTok comes from? Learn about the history of this app to better understand the cultural context through which it conquered the global market. Also learn about the mechanisms responsible for acquiring and retaining more users.

CASE STUDY

What is deplatforming and what are its consequences?

11 January 2022

Does deplatforming actually help suppress hate speech and how does it relate to free speech? That is, the decision to ban President Trump and what impact it may have on the future.