Netflix is changing its advertising policy – changes coming in November!

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Netflix is changing its advertising policy – changes coming in November!
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Netflix is one of the most popular platforms with movies and series. Recently, however, there has been news about the “exhaustion” of the pool of customers the service could attract. What will the company do to stay in business?

Netflix has more than 100 million official users. However, it is worth considering that one subscription can be used by up to 4 people, and in practice, a given account is accessed by many more potential viewers who share the fees. Netflix has repeatedly tried to combat this type of behavior, but in the long run it has proved ineffective. Is the new policy another attempt to deal with the losses associated with account sharing?

On November 1, 2022, it is planned to allow (in some countries) Netflix for a lower fee – but with ads. Such a subscription is expected to lower the “entry threshold” for people whose financial situation does not allow them to buy the standard package. If the model works, we can probably expect to expand the offer to other countries. Will such measures bring the platform the expected success in the form of more subscriptions? We will find out soon enough.

main photo: unsplash.com/CardMapr.nl

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