Ads on Instagram not for everyone – new portal rules

NEWSSOCIAL MEDIA
Ads on Instagram not for everyone – new portal rules
It takes approx. 1 minutes to read this article

Instagram has surprised by introducing age restrictions for advertisers. Such measures on the platform are meant to reduce the number of ads that are not age-appropriate audience

Protecting advertisers and brands

The age restriction of ads on Instagram is supposed to protect the youngest users and advertisers, against whom there are very often accusations that the values they promote are unsuitable for the youngest. From now on, any company advertising its products on Instagram can set a minimum age for its audience.

Why the change?

Mały chłopiec
(Source: pexels.com)

The main reason for changing Instagram’s advertising policy is to protect the youngest users. For advertisers, this may turn out to be good news – they will be able to enter foreign markets by specifying the age of the audience of their ads. This solution will also allow marketing agencies to properly measure the reach of their ads.

This restriction is a continuation of an earlier restriction on minors who could not view ads for alcohol and over-the-counter drugs.

Add comment

Your email address will not be published. Required fields are marked *

*

Recommended articles
What is deplatforming and what are its consequences?
What is deplatforming and what are its consequences?
Does deplatforming actually help suppress hate speech and how does it relate to free speech? That is, the decision to ban President Trump and what impact it may have on the future.
How do you create a landing page that you reach your goal with?
How do you create a landing page that you reach your goal with?
A simple page, a specific goal, and a thousand mistakes you can make. Find out how to avoid them
Create a popular channel on YT with this strategy!
Create a popular channel on YT with this strategy!
How to increase your YouTube channel's reach? We've got some tips that can help with that!
Latest articles