The power of digital marketing needs no reminding. It is one of the cheapest but also the most powerful marketing tools that can help you reach your target audience and effectively increase sales. Not knowing the basic mistakes in digital marketing can also discourage customers from coming to you.
1. BMW and unethical marketing, or don’t try tricks
One of the biggest car brands had a slip-up in 2006 due to a mistake of marketers dealing with promotion
BMW came to the conclusion that topping Google’s rankings is the most important thing.
So instead of focusing on creating valuable content, they pushed themselves to the top of the rankings by using transition pages – keyword-filled pages to get top positions, which only switches us to the target domain. Their website received zero points from Google and disappeared from the search engine for quite a long (and painful for their marketing department) period of time.
Lesson learned: always check and follow Google’s guidelines for webmasters, use a digital marketing app such as RankingCoach. This will help you avoid penalties for breaking the rules. And of course, if your geeky friend offers a “quick fix” to get top rankings, find out exactly what’s going through his mind.
2. If something is for everyone it’s for no one
Many marketers make the mistake of targeting everyone one at a time and trying to get the likes of every group, which results in a complete lack of interest.
If you want to increase sales and reach your conversion goals, you need to identify your target audience.
By knowing your target audience, you also know what their needs are. This makes it easy for you to customize your product or service and tailor it to them.
This will automatically increase your sales and boost your profit. It will also help you focus on how to promote your product in the market to make it more appealing to users.
3. If you don’t measure profits then you don’t know
Return on investment is one of those things that marketers downplay.
And it is one of the most important aspects of your marketing campaigns. By measuring ROI, you can determine if your strategies are working for your business. It helps you identify marketing campaigns that aren’t helping you reach your conversion goals.
To measure ROI (return on investment), you first need to know what you are measuring. This could be click-through rate, sales, traffic, or whatever your conversion goal is. By measuring the outcome of your goal, you’ll know how much you’ve earned on your total investment.
4. You don’t retarget customers
This is about customers who have already engaged with your brand and are close to making a purchase before leaving your site. This means they already know about your products or services and are interested in buying.
Most users usually do not convert on their first visit to your site. By retargeting these users, you can easily bring them back to your site to eventually make a purchase. This is another opportunity to convince them to accept your offer.
Besides, retargeting campaigns are easier to create, cheaper and, importantly, more effective.
5. Skipping email marketing
Email marketing is one of the most effective ways to promote your business. You can use it to advertise your products, offers, communicate about upcoming events or launches, in other words, do anything that can increase conversions.
The best part is that unlike other forms of promotion, email marketing gives you the opportunity to interact directly with potential customers – your messages land in their inbox.
By using this opportunity strategically, you can easily convert potential customers, which makes email marketing one of the most powerful tools for marketers.
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