The Internet has created an entirely new world of opportunity when it comes to marketing, as anyone can set up their own website and create unique content in just minutes. However, creating unique content and having your own website are not enough to build up brand awareness; you have to have the right tools to help you market your business and turn more visitors into customers. Non-fungible tokens (NFTs) are one such tool that will help you grow your company and dominate the marketplace, which is why NFT marketing is the future of advertising. Read on to know how NFT marketing works and what makes it unique.
In brief, a non-fungible token (NFT) represents ownership of something unique. For example, if you own a CryptoKitty named PuppyCat, that means no one else in CryptoKitty World can own a similar kitty. It also means that you can trade PuppyCat for other CryptoKitties, use it to make digital art, or breed it with other cats to create new creatures with different characteristics and attributes.
In traditional marketing terms, an NFT represents something transferable: a phone case that features your favourite band’s logo or a T-shirt with your favourite sports team’s mascot on it. A crypto collectible such as a CryptoKitty is not only exclusive but also valuable because people will pay money for it. The owner has more options than just trading their cat; they can sell merchandise featuring their cat, enter their cat into contests, or even breed their cat to create new offspring that they could then sell.
This flexibility allows owners to generate revenue from what would otherwise be worthless swag – but only if they have an audience large enough to support these secondary transactions. This kind of marketing has never been possible before; until now, there was no way for fans to buy merchandise directly from artists without going through a third party. By cutting out the middleman, this technology enables direct interaction between creators and consumers. Artists can now reach their audiences directly by selling merchandise, tickets, and even access to meet-and-greets.
An effective way to start off your NFT marketing campaign is by identifying why you’re using NFTs in marketing. For example, perhaps you want to reduce paper waste and produce fewer carbon emissions with fewer printing costs—by creating a digital ad that can be used over and over again. Or maybe you think it will improve conversion rates. Think through these specific benefits so that you know why using NFTs is important for your business and brand and how they will differentiate you from competitors who might not invest in them. After all, even if NFTs save you money on paper or make your advertising more environmentally friendly, they’re not going to do much good if people don’t notice them!
Any business, any time.
Why? Because your customer base can be as large or as small as you’d like it to be, it doesn’t require customers to invest in a physical product. Anyone can market a digital product in exchange for another service they provide (e.g., content marketing). If that’s not attractive enough, consider that you also have complete control over your margins and there are no extra costs like warehousing or manufacturing—as long as you have access to a computer with an internet connection.
While they can be used on any device and are distributed via a public blockchain, NFTs have an advantage over other types of digital advertisements in that they’re much more difficult to hack. This may be partially due to their decentralized and public nature, but it’s also because each one is entirely unique. They cannot be copied or faked like a cookie-cutter ad campaign—in fact, no two items are alike in their specific markings or even colour schemes. Their value comes from these differences, which makes them less susceptible to hacking than cookies or web tracking scripts. For advertisers, this means a safer environment for their brand and its customers. Plus, there’s nothing saying you can’t use both!
As more companies adopt new technologies and seek out new ways to advertise, you could be at risk of falling behind if you don’t start using NFT marketing today. Remember: Innovation leads to progress. Don’t let your company fall behind just because you haven’t been keeping up with trends. If you want to get started with NFT marketing then DucoMedia can design an NFT strategy for your business.
main photo: unsplash.com/Campaign Creators