A website and social networks are different tools that solve different problems. They complement each other, but one will not replace the other. Individual craftsmen and small entrepreneurs sometimes only need a Facebook account to carry out their business. However, in the long run of business development, the company will not do without a website.
Website vs. social media account
The website is the basic “branch” of the company on the Internet and shows basic information about the company. Social networks, on the other hand, allow to show the company in a more dynamic aspect. Observers can follow the company’s daily life and get quick answers through direct communication.
There is a pre-designed structure on the site that allows you to quickly see the company’s information and it will always be there. Social media publishes current affairs – everything that is current for the business, but in chronological order (from the newest to the oldest), which means that not everything will always be found.
Social networks are put into the framework of their interface, and it is impossible to put information there in a form that is not provided for by a specific format. A website allows you to do almost anything: interactive modules, multimedia content and any sequence of information.
A website is an intangible asset that a company owns by virtue of property rights. The law protects images and videos as well as texts, programs and databases. A website can even be sold. A social network account belongs to the network itself, not the company. The administration can change the internal rules at any time, remove content or block the account altogether if it deems that it is breaking the rules.
Why does your company need a website?
A website is a publicly accessible virtual business card for your company, which you can design as you see fit. Here are some of the tasks it can perform:
- branding. On the site you can present the company at its best and in detail – present how it operates, employees, certifications, technologies, indicate the location, and any catalog of goods and services;
- user interaction. The user experience largely depends on the design and convenience of the site – whether the customer likes the site, whether they want to use the service again. This experience can be constantly analyzed and improved;
- attracting new customers and partners. Websites are advertised through contextual advertising, banners, search engine promotion and even traditional channels. Advertising on the Internet can attract not only buyers, but also potential investors, partners and employees;
- presentation of the results of your work. The site allows you to post a portfolio: a description of solved tasks with photos, videos, text and any graphics. Potential customers and partners can thus see your experience and authority;
- process automation and lower costs. The website allows you to automate payments and deliveries, create independent orders, and complete paperwork. Websites can also be integrated with other applications to facilitate sales accounting.
A website allows you to inform more potential customers about your company or new product – this is because you don’t have to be a website user to browse websites. In the case of social media, your audience must have accounts on a specific site.
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