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When it comes to advertising, billboards are one of the most widely used mediums in the world - they can be seen everywhere from back streets in Poland to street corners in America.

Wondering where the popularity of TikTok comes from? Learn about the history of this app to better understand the cultural context through which it conquered the global market. Also learn about the mechanisms responsible for acquiring and retaining more users.

Social media is an integral part of almost everyone's daily life in the 21st century. Don't let yourself be left behind!