Why did Opel change its logo?

Why did Opel change its logo?
It takes approx. 1 minutes to read this article

Many car manufacturers have decided to update their logos to stand out in the new digital and electrified era of cars, one such example is Opel.

– The new era needs modern brands, and modern brands need a clear design. With the new brand elements, we express our desire to be distinctive, progressive, and open to the future. – explained Opel/Vauxhall Global Head of Marketing, Patrick Fourniol.

Opel has redesigned the logo, changing the background to a bright yellow color, which has been named Neon Opel Yellow, and a new font, Opel Next.

The circle is narrower than before, and the typeface is more modern and clear

The new color is meant to symbolize electricity, as it is the future of the industry. In fact, it would be hard to think of a better color for this purpose. Along with the striking contrast against the black logo, Opel Yellow certainly electrifies.

Main photo: Nikola Treći/unsplash.com

Add comment

Your email address will not be published. Required fields are marked *

*

Recommended articles
Will cookies stay with us for longer? Google announces new date
Will cookies stay with us for longer? Google announces new date
Cookies will still stay with us! When will Chrome get rid of tracking user activity?
How do tourists shop? Shopping while traveling
How do tourists shop? Shopping while traveling
How have tourists' shopping tendencies changed after the pandemic? What are travelers' preferences and what influences them? Find out how the economies of tourist regions are adapting to new trends.
To be an Influencer… which is what, exactly?
To be an Influencer… which is what, exactly?
More and more people are dreaming of a career as an influencer at a young age. However, not many of them know what it really means. Learn the basics of an influencer career.
Latest articles